Voodoo Jewels is a project which arises from the need to liberate the jewel from the classic idea of a precious object, linked to the use of noble and expensive materials.It gives jewels a new urban character, strong and rebellious.
The brand follows a more contemporary design vision: the uniqueness lies in the creative and productive capacity, rather than the rarity of the materials. The collections are created by the study of the natural world and the relationship between mankind and nature.
In the tribal cultures, voodoo objects are invested with magical qualities; they are the link between the human dimension and the spirits of the nature. Similarly, the Voodoo Jewels creations are the intermediary between an earthly reality and an enchanted world, made of spirits and ghosts.
The extreme materiality of the object is linked both to the desire to reproduce the natural surfaces, and the need to communicate a sense of authentic artistry. Every jewel is an exclusive tale of a complex and articulated world. Each jewel is hand-crafted and is a unique and unrepeatable object gifted with strength and magic.
Voodoo Jewels has been selected by Not Just a Label among the 100 designers of “Origin, passion and beliefs” and is been part of “A-Z, Il nuovo Vocabolario della Moda Italiana” exhibition which took place at La Triennale di Milano.